Internet Strategies To Double Your Dental Website Traffic
Posted by Administrator at 5:19 PM on Jul 25, 2016
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Since the advent of the internet, your online profile is perhaps just as important as your actual dental office and skills. If you own your own dental practice, it’s crucial that you’re also devoting time, effort, and money to managing your online brand and reputation. Part of this includes learning how to drive more traffic to your website and social media profiles.
People searching for a new dentist will hit the internet hard and learn as much about each of their options as they possibly do! People are turned off by large walls of text, which means that you need to get your message across in a succinct, easy to read form.
Below are a few methods you can utilize to engage potential patients and drive more traffic towards your dental website:
- Use videos – People, especially young people, will be much more likely to watch a video about how a procedure is done that they will to click a link and read about it. You’ll need to put in some work to create the video and have it edited, but there are plenty of professionals to help you achieve the result you’re looking for. These videos can be used as social media posts and can include YouTube in your arsenal of social media platforms.
- Social media – Speaking of social media, it can be one of the most effective ways of boosting your website traffic. This is mainly through the use of social media contests and give aways. Make sure that any contest you’re holding abides by the rules of whichever social media platform you’re on. Some examples of this would be the giving away of a tooth whitening package or electric toothbrush based on knowledge of random dental trivia.
- Using Google Local to help your patient find you – Google Local has grown rapidly and is quickly becoming a staple of searching for businesses online. A Google Local business listing is a great way to get noticed by potential patients. Remind current patients to give you reviews, which can help you build up your brand and can give a potential patient on your dental website the push they need to call your office for an appointment!
Here at Dental Bookkeeping, we want to help you build your practice into a successful one! Please contact our office for all of your dental bookkeeping needs!