Driving Traffic To Your Dental Website

You went to dental school to learn how to be an exceptional dentist – not a marketing expert! However, there are a few simple ways that even the layman can learn how to drive more traffic, and potential patients, to your website. Your dental website is one of your best resources to market your practice.

Increasing Traffic To Your Website

Below are a few easy ways to drive traffic to your website and increase the number of patients visiting your office:

1. Update Social Media Sites – Your social media sites are very important to the success of your dental practice. This is because these sites allow you to connect to your patients and potential patients. Use your page to start contests, respond to comments, and engage your patients.
2. Utilize SEO – SEO (search engine optimization) directs traffic to your website with the use of keywords and phrases. For example, if you’re an orthodontist in Hartford, Connecticut, make sure the pages of your website include phrases like “braces in Hartford.” This way, anyone who types that phrase into a search engine will find your page.
3. Use Your Site’s Analytic Tracker – Use different strategies to boost different pages and posts. After some time, use your site’s analytic tracker to discover which of these strategies is working the best and which aren’t really drawing anyone in. This can help you learn where to focus your attention and efforts.
4. Make It Easy To Share – Make sure you include social media buttons on your blog and contact pages. This will allow your patients to share your posts and your website with their family and friends, bringing in more traffic.
5. Make Contact Info Visible – Lastly, all of your efforts will be wasted if you don’t make sure your contact information is visible on each page of your website. This information is perhaps the most important part of your site. Include an office number, email address, fax number, and emergency number if you have one.

By following these few simple steps, you can take a little of your practice’s marketing into your own hands.

For more information on bringing in new patients, or for help with your bookkeeping, please call Dental Bookkeeping. The success of your dental practice is important to us!  

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