Why You Should Begin Marketing Your Dental Practice To Women

If you ask your front office staff, they’ll attest that around 80-90% of the phone calls received each day are made by women. In fact, research has shown that women account for around 80% of all consumer spending. This includes healthcare, vacations, new homes, etc. Because of this, it’s important that you begin to make women a target audience when marketing your dental practice.

Why Market To Women?

Below are a few of the reasons why women should be taken into consideration when you’re planning your marketing strategies:

• Women Make The Healthcare Decisions – Women are more likely to be the one doing research on potential dentists and calling to schedule appointment for the whole family. In addition, women are the ones who typically know more about their dental insurance and will likely be the ones calling about follow-up appointments or billing issues.
• Women Are Loyal & Relationship Oriented – Women tend to be more loyal to places where they’ve had a good experience. Women value relationships and will protect them. This is good as well as bad, because if they’ve had a bad experience at your office, women will likely let friends and family know to steer clear.
• Word-Of-Mouth Matters – In the age of the Internet, it’s easier than ever to find recommendations. All a woman has to do is log in to Facebook and ask her friends and family for recommendations for a new dentist. Women are likely to find you through word of mouth, so it’s important that you make sure your patients only have good things to say about you! 

For more information on how to successfully market your dental practice or if you’d like to speak to someone regarding your bookkeeping needs, please contact Dental Bookkeeping today!

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