Raising Your Dental Fees

Raising the cost of dental care is a topic that many dentists feel uncomfortable talking about. If the patients are happy with the prices, it can be tempting to try not to rock the boat by raising prices, which may cause them to look elsewhere to dental care.

Not only is this not the case, it may even have the opposite effect on patient loyalty. Raising prices is something that your patients understand and expect. In order for you to offer the most up-to-date procedures and equipment, you’ll need to raise your fees a little at some point. If your prices stay the same, you won’t be able to provide your patients will excellent dental care. Instead, you’ll find that your patients will be happy to spend an extra $5-$6 per procedure each year if it means you can continue to provide the best dental care.

Is It Time For A Price Adjustment?

Below are a few signs that it’s time for you to take a closer look at your prices:

• Your Fees Are The Lowest – It may not be a good thing that your prices are the lowest in your area. This will draw price shoppers who will visit you for a one-time procedure but probably won’t return for checkups or cleanings. You may struggle to find long-term patients, as price usually represents value. 
• Your Fees Are Unstable – Some dentists have unstable fee schedules, meaning that the prices for some procedures are too high and others are too low. This lack of consistency may confuse or frustrate your patients.
• You’re Unaware Of Other Dentist’s Fees – Many dentists will set fees without knowing what other practices in the area are charging. A little research will go a long way when setting your fees. You can contact you local Chamber of Commerce or check websites to gather information about the other dentists in your area before setting your prices.
• You’re Having Difficulty Making Ends Meet – Lastly, if your practice is unable to meet your financial goals, this is a clear sign that you need to reevaluate your fee schedule. Set clear goals and make sure your fees reflect these goals.

If you provide exceptional customer service and dental care, your patients will know the value of your practice. For help establishing a fee schedule or for any of your bookkeeping needs, please contact Dental Bookkeeping. 

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